Are You an Ambassador?
First, there is Jay…
Over on my CoolCaroftheDay.com blog, I recently wrote about a friend of mine that is an Ambassador of 4wheeling. He actually has a name tag from the United Four Wheel Drive Association that gives him the title of Ambassador. And he truly is an Ambassador for the sport, hobby and recreational opportunities it brings. In Jay’s case, ice cream is the conduit. He hands it out on the trail… and you’ll need to skill over to the second link above to read the story of the mountain bikers in Utah… ice cream in the desert heat.
Jay is an avid 4wheeler and has been on trails all over the US in his yellow Land Rover Defender 90. He has given countless hours to volunteering in multiple roles to further 4wheeling and demonstrate that there are responsible and respectful enthusiasts using public lands for motorized recreation. He makes it personal… handing out ice cream and talking with people one-on-one.
… and then there is Dan.
My friend Dan Sullivan is also an Ambassador. In his case, he is an Ambassador for the sport of Ice Hockey. His conduit is a Hockey Camp called Come And Get It (CAGI). He’s been doing the camp in the Atlanta area for 4 years. In addition to teaching kids how to play better hockey, he also teaches leadership, perseverance, responsibility and respect. I’ve written about him on LaneBailey.com.
The kids at camp love him. And they respect him. He works them hard, but at the same time he gives so much more than he takes. He wants kids on the ice that want to play. The ability to buy their way into camp is WAY less important than their desire to play. In fact, their level of skill is also less important than their desire to play. There are a lot of stories that demonstrate exactly who Dan is. The first is the story of Razor. You really should click the link and read about him.
So what about you?
Chances are, you ARE an Ambassador. The question that remains is WHAT are you an Ambassador for? Jay in an Ambassador for his hobby. Dan is an Ambassador for his business and his sport (he is a full-time professional Coach now that he is retired as an active professional player).
Are you an Ambassador fro your business… your brand?
There are a lot of people in the social media realm that want others to be Evangelists for their brand. But until you are a great Ambassador, you will have a hard time finding Evangelists.