I enjoy blogging.  But there are a lot of folks that would rather have their teeth pulled than sit down and write 300 words on a regular basis.  And there are a few reasons that keep coming up.  How many of them have YOU said?

  • I just don’t want to…
English: Screenshot of the blogging system Wor...
English: Screenshot of the blogging system WordPress using the theme “Twenty Ten”. (Photo credit: Wikipedia)

To get past this one, we have to ask WHY don’t you want to… those are the real reasons. “I just don’t want to” is an excuse, not a reason.  Of course, we’re all big kids and so we don’t HAVE to if we don’t want to.

  • I’m too busy…

How many of us can identify with that?  Sitting down to write a few hundred words after spending 10 hours with clients… while still looking forward to a few more hours of paperwork, and maybe even a little marketing so that the pipeline doesn’t dry up in two months… isn’t exactly appealing.  But at the same time, blogging IS marketing.  It’s also a great way to educate your clients, and catalog a resource of that education.

Besides, with video blogging or using links and curation of content, it can be done in minutes instead of hours each week.

  • I don’t know how…

This is one of the most common, and while blogging is not really that technically difficult, there is a technical component.  My favorite platform, WordPress (self-hosted), does require having a hosting account and getting under the hood, so to speak.  However, there are a lot of other ways to do it.  You could use Posterous, Tumblr, WordPress.com, Pinterest, YouTube or probably 50 other platforms.

  • I don’t have anything to write about…
Blogging Heroes
Blogging Heroes (Photo credit: Wikipedia)

Seriously?  Any real estate agent that doesn’t get 30 questions a day that might be worthy of a blog post or 10 strange experiences a week, is not working hard enough.  Everything from “How’s the market” to “I wonder why all of the bedrooms have security cameras?” can be the basis of an interesting blog post.

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