I enjoy blogging. But there are a lot of folks that would rather have their teeth pulled than sit down and write 300 words on a regular basis. And there are a few reasons that keep coming up. How many of them have YOU said?
- I just don’t want to…
To get past this one, we have to ask WHY don’t you want to… those are the real reasons. “I just don’t want to” is an excuse, not a reason. Of course, we’re all big kids and so we don’t HAVE to if we don’t want to.
- I’m too busy…
How many of us can identify with that? Sitting down to write a few hundred words after spending 10 hours with clients… while still looking forward to a few more hours of paperwork, and maybe even a little marketing so that the pipeline doesn’t dry up in two months… isn’t exactly appealing. But at the same time, blogging IS marketing. It’s also a great way to educate your clients, and catalog a resource of that education.
Besides, with video blogging or using links and curation of content, it can be done in minutes instead of hours each week.
- I don’t know how…
This is one of the most common, and while blogging is not really that technically difficult, there is a technical component. My favorite platform, WordPress (self-hosted), does require having a hosting account and getting under the hood, so to speak. However, there are a lot of other ways to do it. You could use Posterous, Tumblr, WordPress.com, Pinterest, YouTube or probably 50 other platforms.
- I don’t have anything to write about…
Seriously? Any real estate agent that doesn’t get 30 questions a day that might be worthy of a blog post or 10 strange experiences a week, is not working hard enough. Everything from “How’s the market” to “I wonder why all of the bedrooms have security cameras?” can be the basis of an interesting blog post.
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