Image via Wikipedia

In real estate photography, there are three ways to go about showcasing listings.

• Hire a professional photographer to capture the images
• Do it yourself
• Skip that whole thing and list it without pictures

In this series, we’ll be talking mostly about doing it yourself.  However, in many cases, it would be advantageous to hire a photographer.  If you are so busy with other parts of your business that you don’t have time to do it right, get a pro.  If you don’t have the skills (and/or you aren’t willing to take the time to learn them), get a pro.  If you don’t want to dedicate the time to get it right, get a pro.  These aren’t meant to be mean… but to let you know that the pictures on a listing are one of, if not THE most important marketing tool you have.

There is no shame in hiring a pro… I have better than a decade in professional advertising photography behind me, and I have hired photographers to shoot some of my listings.  I did, however, go back and shoot more supporting images.  And that is a GREAT way to transition from hiring out the photography to handling it in-house.  Bring in a pro to shoot the major scenes, then shoot the details yourself.  It will save a little money, and not compromise the marketing of the listing.

Image via Wikipedia

There are a few things that you need to know in order to get started in handling your own photography for your real estate listings.  Over the next few weeks, we’ll be covering them in more detail, individually…

• Cameras (you don’t NEED to have a big, expensive camera to shoot great pictures, but it doesn’t hurt)
• Lighting (this is where the action is)
• Aperture and Shutter speed combinations (the mechanics of taking pictures)
• Composition (framing it up to make it work)
• Tricky Details (those little things that catch us off-guard)

Photography isn’t hard, but it does require attention to detail.  The techniques are all pretty basic, but stacking things on top of each other is where things can get a little tricky… for example, combining flash and ambient lighting, or balancing inside and outside light.  And one of the greatest aspects of modern digital photography is the ability to see immediately the results… in time to correct the images BEFORE breaking down and going back to the office.

I will try to get specific as often as I can, and the tips will be related to shooting real estate.  Of course, some of them might also jump over into your vacation shots and family pictures.

Stay tuned…

Related articles

• Unusual Sunset Shoot: Indoor Photography (dashamones.wordpress.com)
• Top real estate photographer of 2011 awarded (agbeat.com)
• Take More Photos – Keep Less (digital-photography-school.com)
• Lighting Guidelines For Photography (tfollowers.com)
• Photography 101- Aperture (stoneandrose.com)
• Photography: Just Like Flying (captainkathymccullough.wordpress.com)
• A Basic Look at the Basics of Exposure (nikonusa.com)
• Zoom Lens Maximum Aperture: Fixed and Variable Apertures (nikonusa.com)

Image via Wikipedia

The tough part of exceeding a customer or client’s expectations is that the next time their expectations will be higher… and they will be looking for you to exceed those higher expectations.  In effect, you raise your own bar higher and higher until it becomes VERY difficult to jump over your newly raised bar.

One might think that after more than 10 years for my wife and I, 2 cruises and at least half a dozen trips to WDW, they would have a hard time going above and beyond what we expect.

But they seem to be continually looking for new ways to surprise us.

Do you do that for your clients?  Do you look for new technologies and new presentations to wow your clients?  What about new ways to showcase your listings?

One this most recent trip, we stayed at the Animal Kingdom Lodge.  Officially, since we were renting points from a Disney Vacation Club member, and so we were staying in the Villas.  As we drove up to the gate, they asked for ID (as they always do) and pulled out a pre-printed parking pass.  When my wife went into the lobby to finish the check-in process (which had been started online before we left on the trip… meaning most of the paperwork was already done), she was greeted at the door by name, and welcomed.  She was ushered to a comfortable chair and everything was ready for review.  In just a few minutes, we were unloading the van onto a cart to give to Bell Services.  Our room wasn’t ready yet (it was still only 10:30 in the morning), so Bell Services was going to store our luggage.  We hopped on a bus to the Magic Kingdom and began our day.

Image via Wikipedia

At the end of the day, with two tired little boys in tow, we arrived back at the resort.  We told Bell Services we were ready to have our luggage sent up.  The Bellman said he was right behind us… and he almost beat us to the room.  My wife’s fear that we would have to wait for the luggage before being able to put the boys in bed were gone.

That isn’t the most magical portion of the stay there… but it shows the attention to detail that Disney gives their guests.  There were “towel creatures” in the room, super-fun activities for the kids and immaculate appointments all around, as well.

Disney actually has classes that they offer to businesses about how to do business the “Disney Way”.  Many large companies pay HUGE amounts of money to learn how Disney treats people.

As a contrast, there is a retail store nearby that is closing soon.  The chain isn’t going away, but the location is.  It is LONG overdue.  Walking through the store, it is evident that the staff and management gave up long ago.  The merchandise isn’t orderly.  The floors are dirty.  The aisles are blocked with poorly placed display.

Image via Wikipedia

When I go to that store (rarely), I have VERY low expectations, and I am still always disappointed.  At Disney, I have very HIGH expectations, and they always find a way to surpass them.

That doesn’t mean they are perfect… I think they need to hire me as a consultant to teach their PhotoPass Photographers some basic composition… but if they WERE perfect, there would be no room for growth.

Whether it is looking for better ways to showcase a client’s property, or looking for better solutions to help clients search for a new home, maybe WE need to grab a little Disney Magic to exceed our client’s expectations… every time.

Related articles

• How to pick the right WDW Resort (livinginagrownupworld.wordpress.com)
• Raising the next generation of Disney Fans (thedisneymoms.com)
• WDW Trip Planning: Sailin’ the Disney Seas (mouzekateerz.com)
• Is Disney’s Growth for Real? (fool.com)
• An Anniversary To Remember-Part One (grumpymickey.com)
• Walt Disney World (campbellgirlies.wordpress.com)
• Disney World in 2012 (thedisneymoms.com)
• My Favorite Disney Resort: Disney’s Animal Kingdom Lodge (disney4less.wordpress.com)
• Disney World Photo Tips: How to Fix a Rotten Picture (thedisneymoms.com)
• The Photographic Allure of Walt Disney World (mouzekateerz.com)
• Our First Walt Disney World Resort (mouzekateerz.com)

It wasn’t fancy…

But, what did you think… It took a total of about 3 minutes to shoot the video with the tablet, set it to upload and then grab the embed code from YouTube.  When I do these videos for real, I tend to have better lighting and to worry a little more about how I look.  But the point is that video has become VERY easy to do.  And while it is nice to have a full production, it isn’t always required.

Related articles

• Revamp… Out of the Starting Blocks (lanebailey.info)
• Help Us Help You Improve Your Blog: ProBlogger Census 2012 (problogger.net)
• 3 Ways to Freshen Up Your Social Media Strategy in 2012 (lauraleewalker.com)
• How To Embed YouTube Videos and Podcasts To Keep Readers on Your Blog (bizsugar.com)

Image by Brian Sawyer via Flickr

Did you get any cool new tech for Christmas?  I didn’t…  But, one family member got a new Kindle Fire.  I had the opportunity to play with it a bit and do the set-up.  But this isn’t a review.

It is a two part post.

Part I… I’d love to hear what sort of cool tech you got, and what you think of it so far. 

Part II… Let’s talk about getting to know that new tech so that it does more for you than just provide entertainment or hold down piles of paper on the desk.

Part I is easy…  Post up here or over on our FaceBook Page and we can talk about your cool toys productivity enhancement tools.

Part II is a little more complicated.  But, if we break it down a little more, we can make it manageable.

First, don’t go nuts.  I know a lot of folks that want to get every new device that comes down the pike.  It just isn’t feasible.  Aside from the fact that it is terribly expensive, you’d end up being too scattered.  By the time you approach comfort with a device, there are three more to get.  In the end, you have only succeeded in making the store in which you buy your technology quite happy. Don’t be too reluctant to get new technology, but don’t be too eager, either.  Instead, see if you have a valid business use, and then don’t move on to the next thing until the current thing is getting the attention it deserves.

Image via Wikipedia

Next, spend a little time with the User’s Guide.  Most of the devices out there are easy enough for us to power up and start playing with in just a few minutes.  It’s entirely too easy to just dive in and forget that there is probably a LOT of hidden potential waiting to be unlocked.  A great example is that my 7 year old figured out that he could zoom on my tablet by double tapping.  I missed that while speeding through the User Guide.  If I took my own advice, I would have known that…

Third, Google is your friend.  It is hard to find an even semi-popular piece of technology that doesn’t have a bunch of user generated tips and tricks published somewhere.  Some of the tutorials and videos out there are almost as good as taking a class.  There are some serious nerds (using that term with loads of respect) that are VERY good at figuring out how to squeak the last bit of utility from a device.  And they love to share.

Finally, don’t be afraid to ask for help.  Maybe it is your tech-savvy friend, maybe your teenager or even a class.  Reaching out for help can be a really good option.  Instead of wasting 40 unpaid hours trying to figure out a piece of technology or letting a $500 device sit unused, spending $50 on a class might be WAY more efficient.

So… whad’ja get?

Related articles

• 12 Tech Days of Christmas (brighthand.com)
• Open Thread: Show Us Your Favorite Tech Gifts! (mashable.com)
• Amazon’s Kindle Fire Fits in with Other Mobile Tech – Quick Take (biztechmagazine.com)

Image via Wikipedia

There are a couple of ways to deal with those issues… to begin with, using a tool like WP Editorial Calendar (If it weren’t free, I’d have an affiliate link… but you can find it through your Add New Plug-in Menu on your WordPress Control Panel.  Using the editorial calendar makes scheduling future posts a snap.  When I’m on top of my game, I have a few weeks of posts scheduled.  That also means that as I run across an idea for a post, I can write it and schedule it for the future… on MY schedule, instead of on the blog’s schedule.

Another way I have thought of to do this is a little more radical…

Posterous makes it REALLY easy to be an editor rather than a writer.  Instead of writing and researching to create blog posts, Posterous (through browser plug-ins) makes it a snap to share articles from the web.  After running across an appropriate article, just click the share button in the browser and write a few notes. Of course, you still have the ability to knock out a more traditional post, as well.

Image via Wikipedia

While it is REALLY easy to do, maintaining a schedule like I do on all of my blogs is pretty tough.  This blog, for example, should be updated every 4 days… at 8:00am (when I am keeping up).  Posterous doesn’t have an editorial calendar built in, nor the ability (yet) to plug one in.

If you are wondering what that looks like, here is my CoolCaroftheDay.mobi site.  It is a companion site to CoolCaroftheDay.com (which is a WordPress based site).

The bottom line is that there are a few ways to keep the blog flowing…  And honestly, I’m seriously considering porting this blog over to Posterous and becoming more of an editor rather than an author.

Related articles

• 5 Reasons You’ll Love the WordPress Editorial Calendar (dailyblogtips.com)
• Blog Better with an Editorial Calendar and Style Bank (hubspot.com)
• Three Reasons Bloggers Need an Editorial Calendar (blogherald.com)
• Q&A Friday: How To Manage Multiple Websites (Video) (newbizblogger.com)
• A Simple Sample Editorial Calendar to Keep Your Blogging on Schedule (smallbusinesssem.com)
• Four ways to make blogging a sustainable part of your life (kleenexmums.com.au)
• Blogger’s block (caramieandtheboyz.wordpress.com)
• Editorial Calendars 101 (ereleases.com)

Image via Wikipedia

Real Estate Professionals are becoming more and more convinced that blogging is a necessary marketing tactic.  So, the question is steadily shifting from “Should I be blogging?” to “Where should I be blogging?”

For Real Estate Professionals, there are a variety of choices, ranging from real estate specific blogging channels to general blogging channels to self-hosted options.  And each of them has advantages and disadvantages.  Of course, for those that aren’t blogging, the first hurdle is to get started… and the actual location, while important, isn’t as important enough to stop the progress while working out the location…

Real Estate Specific Channels – Utilizing a network that is tweaked towards real estate blogging has some GREAT advantages for the new blogger.  From a technical standpoint, there is built in SEO (Search Engine Optimization) with the platform since there are multitudes of bloggers writing about real estate.  Search Engines see the content and make it a trusted source more quickly.  Also, some of the networks have great user communities, leading to opportunities to learn more about blogging and technology, as well as build referral relationships.

Image via CrunchBase

On the flip side, you don’t control the platform.  Management might be GREAT at the moment, but what it the platform is purchased by a company with poor practices, or worse… by a competing real estate empire? What if they introduce advertising on the blogs, and your competitors can by ad space on YOUR content?  The bottom line is that you don’t have control over what goes out to the consumer.  You only control your content.

But, on the balance, this might be a great place to start, discover your voice and stretch your blogging legs.  You might find yourself outgrowing it, though.

Image via CrunchBase

General Blogging Channels – These carry most of the pitfalls and none of the benefits of Real Estate Specific Channels.  You still don’t have control of what may be presented to the consumer alongside your content.  Of course, it is much less likely that a real estate company will buy the platform, but not a lot less likely that a competitor could buy an ad or end up with a link on YOUR blog, without your permission.  And since the content is general, the SEO benefits are gone, as well.

But, in the case of WordPress.com, you will have the opportunity to learn the WP-Admin console.  And you actually can start writing.  You also might have al ittle more control over the theme (design) of your blogs graphic presentation.

Image via Wikipedia

Blogging on a general site is probably the weakest option, in my opinion.  It has all of the weaknesses of blogging on a platform owned by someone else, but few of the advantages of being on a site tuned for real estate blogging.

Self-Hosted Options – For the long term, this should be where it’s at, in my opinion.  You control almost everything about the platform and the content.  There are no worries about who may be advertising on your blog, nor about who might have their hand in the background.  You get the final say.

However, you also get to control things like SEO… and if you create regular and compelling content, you will be noticed by the search engines.  If you guest post on well known blogs, you will get important links back to your blog, and bring up your blogs SEO.

Image via Wikipedia

The bottom line here is that YOU are in control…  For some, that is great.  For others, it is terrifying.  It might mean that your blog languishes with a lack of attention, or it might mean that you have to hire someone to make it rock.  Or, it might mean that you have a platform that is unique and compelling and that costs VERY little money and pulls in a tremendous number of leads.

In each case, there are exceptions.  And there are sites that don’t really seem to fit in their mold.  Posterous, YouTube and FaceBook Pages are all examples of sites that can be useful tools, regardless of where your other efforts are focused.  Using them as part of a network of your own can build your blog into something greater.

Here is a (non-real estate) network I am building…

CoolCaroftheDay.com (self-hosted WordPress site)

CCotD on YouTube (YouTube Channel)

CCotD on FaceBook (FaceBook Page)

CCotD Quick Hits (Posterous Blog, primarily populated via web links)

Related articles

• A Beginner’s Guide to Blogging Basics (blogworld.com)
• Free Real Estate Search Engine Optimization (SEO) And Social Networking Training For Real Estate Professionals (prweb.com)
• New Real Estate Advice Forum and Blog Goes Online (prweb.com)
• Lane’s Newest Toy… CCotD (gwinnettgarageguy.com)

In the last few years, there has been a MAJOR change in the way that consumers get, and authors deliver books.  Back in the day, an author floated his ideas to as many publishing houses as it took to get accepted… or accepted the rejection and quit.  The publishing house spent a bunch of money printing the books, and then used their influence to push the book into book stores.  Because of all of the costs involved, the author would be lucky to see more than a few pennies on the dollar of the cover price.

A few years ago, ebooks started gaining popularity.  The cost of production and distribution for them started approaching $0, but there were few consumers there to get them.  Now, with Amazon’s Kindle options, Apple’s iTunes store and the Android App Market, a book can be distributed to a format that is gaining in popularity rapidly.

As bloggers, we are uniquely positions to create book-worthy content.  In fact if you’ve been blogging a while, you might already have enough content for a book.  But, if you are going to charge for the book, it needs to be differentiated from your blog in some manner…

Enter the idea that I picked up from ProBlogger… revisit your best content and expand upon the ideas.  While a blog post HAS to be concise and quick (or risk not getting read), book consumers are looking for more in-depth analysis and information.  And what is even better is that if you are going to go strictly digital (not even planning a print version), the book could be VERY multimedia… audio, video, active links and other embedded content.  And another advantage is that the book could be updated as information changes… and we all know that the world is rapidly changing every day.

Among the primary reasons to create a book is that it helps establish you as an expert in the field.  Imagine saying to a client, “I answered that question indepth in Chapter 3 of my book… here.”  It is also a useful give-away to use to promote your website and help build a mailing list.  Finally (although there are certainly more ideas), it may be a useful tool to promote yourself… for example getting a segment on a local TV or radio show talking about your area of expertise.

Next year I will try to create a non-fiction book…  How about you?

Related articles

• Should I get a Toshiba Thrive? (timesunion.com)
• Wolverton: Kindle Fire may be first worthy competitor to iPad (mercurynews.com)
• Get Your 2nd Edition Copy of 31 Days to Build a Better Blog Today (for 25% Off) (problogger.net)
• ProBlogger’s Book ::: Outdated and Overrated! (dave-lucas.blogspot.com)
• Why Submit Your Best Posts as Guest Posts? (problogger.net)
• Everything You Need to Know About Creating a Jaw-Dropping Movie Trailer on the Cheap (problogger.net)
• 5 Good Kindle Books For New Blog Owners (dailyblogtips.com)
• Why Bloggers Should Self-Publish (problogger.net)

Image by kenjonbro via Flickr

Back in the mid 1990s, people started to say that you HAD to have a website.  So, you hired someone to code up a few pages and it was good…  You were done. 

Ten years later, those same people were telling you that you HAD to have a blog.  The cool thing was that you didn’t necessarily have to hire anyone, you could just toss one up.  So you did it… and then it kind of languished after the first couple of months because you didn’t get any direct business from it.  You were done.

A couple of years later, you finally started hearing from some of your peers that that blogging thing actually worked… so you dusted it off and started posting.  You were done. 

Seemingly, 30 minutes later, the consensus was that you needed a Twitter account.  But before you could call it done, you needed a FaceBook Fan Page… then you needed a YouTube Channel… and a Yelp presence…

Now, if you aren’t on Google+, you are just wasting time with the rest of your internet program… or so say “the people”.

When does it end?

Does it end?

Image by TheMBG via Flickr

Nope.  It doesn’t.  Technology and “what’s cool” keep marching on.  There is always a new site and there is always a new way to engage consumers.  There are always new channels and there always will be.

What’s worse… or better… is that they are unfolding faster than EVER before.  Newspaper dominated for centuries.  Radio dominated for generations.  TV dominated for decades.  Websites dominated for years.  Now we are down to weeks…  Maybe days.

But that doesn’t mean that you have to try to ride EVERY wave that breaks on the shore.  In fact, it means that you shouldn’t.  A hundred years ago, you couldn’t go big if you weren’t in the newspaper.  It would take a while before the next wave came in.  Now we have waves breaking constantly.

Pick your battles.  Figure out what you are going to be able to do… alone or with your team.  Learn ways to automate without destroying engagement.  Aggregation and Syndication can be your friends.  Link and leverage your networks.  Pick your battles. 

Image via Wikipedia

You aren’t done.

But you never really were…

Related articles

• How to Squeeze More Lead Gen Juice From Your Social Presence (hubspot.com)
• Social Media Benefits (honesty556.wordpress.com)
• How to Increase Web Traffic with Facebook Page Promotion (jasonbartholme.com)
• 8 Creative Ways to Customize Your Facebook Business Page (hubspot.com)
• Social Media is a Waste of Time (e1evation.com)

Image via CrunchBase

I go through it almost every day…  Writer’s block, inability to find a subject to write about… maybe just a lack of passion for a particular subject on a certain day.  We’re all human, we all have up and down cycles.  We all have days when it just isn’t working.  Ofc ourse, those are usually the days that we really need to make it work.

There are a couple of ways to deal with it, and one may be more suited to a certain situation.  When you can’t come up with ideas for a subject, having a bank of titles and ideas is usually the best answer.  When you are REALLY stopped up, the passion seems to be gone, having some blogs in queue is a great solution.

I try to do both…

Let’s talk tools…

Image via Wikipedia

WordPress Editorial Calendar – This has to be one of my favorite Plugins for WordPress.  I rave about it constantly.  Here is what it does…  It adds a menu option to view a calendar showing when blog posts are scheduled.  The part that I REALLY love, though, is that posts can be moved from day to day by dragging and dropping.  The time of day remains the same, but it couldn’t be easier to rearrange dates for posts.  When something comes up and a post needs to be dropped in, adjusting the schedule just takes a few moments rather than the time to log into multiple posts and manually reset the dates.

Another thing that I do with the Editorial Calendar is to lay out Post Ideas.  If I have an idea (or better yet, a title) for a future post, I try to figure out when it should run and drop a placeholder in for it.  This helps to spur creativity, too…  I tend to write in streaks.  I might kick out half a dozen posts for a specific blog in an afternoon.  That means that for that blog, I might not have the pressure to kick out a post for a week or even two.

Old Fashioned Pad and Pen – Yep… Low tech.  Write down ideas as they occur.  I used to carry a little pad in my pocket and would jot down a title or even an outline of an idea.  I used it for ToDo List items, too.  Although now, it is largely supplanted by my phone.  Using Android Apps like SpringPad (SpringPadIt.com), I can keep my phone, tablet and laptop all on the same page with ideas and other items.

And some ideas…

Check your email – Some of my best posts come from my clients and other consumers.  They ask me questions, and rather than writing the answer 20 times for different folks, I post up a blog post.  I can then point future inquiries about the same thing to the post.

Grab your camera – Depending on the subject of your blog, a nice photo essay might be a great option.  Local interests might be better served by a photo essay than by a long winded text post.

Make a video – I probably just freaked out half of my readers…  But honestly, it isn’t that tough, especially if you have a smart phone or a tablet, or even a laptop with a built in camera.  Here is a little of the heresy I’m known for…  Don’t bother with a lot of editing.  Most of the folks that will view it are NOT expecting a slick production.  They are looking for the information.  And they want it quick, so

• Get to the point
• Keep the time under a minute if possible… at least under two minutes
• Don’t get creative with camera movements
• Don’t flip out if it doesn’t look like the footage from the news
• Have an idea of what you want to say… maybe even practice it a couple of times beforehand.  This will give you a better chance of knocking it out in one clean take

Do a ‘Best Of’ – Grab several of your previous posts on a subject and collate them into a ‘Best Of’ post.  This also gives you GREAT SEO from the backlinks to the original posts.

Find a good InfoGraphic – One of my favorite sources is Visual.ly.  There are a LOT of different subjects and styles.  BTW, if you have a creative eye, Creating an InfoGraphic might be an option.  They can be licensed to link back to your site, which can REALLY help push up your Page Rank and give you better visibility in the Search Engine Results Pages (SERPs).

Finally, remember that the person that knows the most about you probably lives in your house.  If you can’t sit and write a bunch of posts in a row, don’t try to do that.  If you have streaks of creativity, carve out some time for that to happen.  Figure out what works for you, and just do it.

Related articles

• I must admit… (hopeasananchor.com)
• Writing Tips Wednesday – Write, the NaNoWriMo way! (davefarmersblog.wordpress.com)
• Your Personality and Writer’s Voice (onecoolsitebloggingtips.com)
• Blog Better with an Editorial Calendar and Style Bank (hubspot.com)
• 10 Ways to Never Run Out of Blog Ideas Again (hubspot.com)
• Three Reasons Bloggers Need an Editorial Calendar (blogherald.com)
• 10 Business Blog Posts You Should Write NOW (hubspot.com)
• Are You Teaching Your Customers? Pssst…Your Competitors Are! (kissmetrics.com)