Learn More about Mobile Tagging at Microsoft Tag.

During our hour or so, we talked about several aspects of a broad Social Media Plan, from strategy to measurement.  As promised, here is the outline with some bonus information added…

Social Media…

Define your Goals…

1. Meeting people – That is how we do business…
2. Increasing brand recognition – Keeping our brand in our customer’s mind…
3. Reputation management – Google Alerts and other tools to see what people are saying.

Develop your Strategy…

1. How are you going to engage? – Lurk and Learn
2. Where are your clients/customers/prospects? – Match site and consumer demographics to find the right places to be.

Deploy your Tactics…

1. Which sites will you leverage?
   1. Twitter… Like a broadcast media mixed with a giant cocktail party.
   2. LinkedIn… The button-down professional site. Online resume.
   3. FaceBook… HUGE social networking site with over 300,000,000 users.
   4. FaceBook Fan Pages… Create a FREE presence on FaceBook.
   5. Blogging… Centerpiece of a social networking strategy.
   6. Flickr… Photo-sharing and syndication.
   7. Local Forums… Possibly one of the best ways to interect with a target market.
2. What tools can you use to streamline your social networking time?
   1. AtomKeep.com – Profile management tool on multiple platforms.
   2. Posterous.com – Interface that allows content syndication on multiple platforms.
   3. Tweetvisor.com – Twitter interface that allows toggling bewteen Twitter accounts.
   4. TwitterLocal.net – Tool allowing you to track a location based feed in Twitter.
   5. TwitterFeed.com – Pushes Blog posts and other automated content to your Twitter stream.
   6. Twellow.com – Search tool for Twitter allowing users to be found based on interests and location.

Determine your Effectiveness…

1. Analyze your results…
   1. GetClicky.com
   2. TwitterAnalyzer.com
   3. Google.com/Analytics/
   4. FaceBook Business Dashboard
2. Compare your results to your Goals…

Tweak your Strategy and Tactics…

Ranging from neophytes to experienced, the common thread was a desire to learn and grow.

The first order of business was to talk about one of the basic conventions of marketing on social media… Don’t be a butt-head… engage others with meaningful conversation.  Educate your target market.  Interact with them.  Listen.

We also talked about building future events.  The next event is going to be in Cobb County on August 26th.  Midtown should come soon after that.

The core group was divided between Midtown, Cobb and Gwinnett… with a couple of hardy professionals venturing from Athens, too.

During the networking talk, FaceBook Fan Pages, Active|Rain, WordPress and Flickr were all being discussed in various parts of the room.

For more information, feel free to visit our FaceBook Fan Page.  We will also be coming online with a WordPress MU blog, too.  As soon as it is live, I will be posting the address for that as well.

The event will be from 7am to 9am at the Duluth Diner on Peachtree Industrial Blvd, just south of Pleasant Hill Rd. in Duluth.

They are opening up just for us, so we need to have an idea of how many people are going to be there.  This will allow them to set the appropriate level of staffing.

We have put up a new Fan Page on FaceBook for Social Media Breakfast Atlanta.  Drop in, become a fan, leave a comment and let us know if you can make it to the event… or even if you are able to help do an event in another part of Atlanta.  We are VERY spread out.  We are already working on an event for the Marietta area and would like to be able to have events in Midtown and the Southside as well.

There is a little more info here as well about the event.

We are looking forward to hearing from you.

Currently the plan is to have events rotating to various parts of the Atlanta metro.  We are so spread out that having events in only one location would make it tough for a lot of people.

We haven’t set a date yet, but we are planning for the second meeting to take place in Cobb County.  We would like to also be able to hold future events in the South Metro area.  In order to do that, we would love to find a partner in that area to coordinate the event.

You might know Ken as the KC half of the JCKC Twitter Tuesday program on BlogTalkRadio.  Despite the Twitter-specific name, they talk about all sorts of social media and networking, and bring in cool guests from a variety of social media spaces.

This is NOT only open to real estate professionals.  In fact, we would VERY much like to have people from outside of the real estate industry.  We will be discussing how to effectively and responsibly utilize social media for business.  The discussions will range from basics for beginners to advanced topics and integrating social networking and social media like blogging, Twitter and FaceBook into a broader marketing strategy.

We’d love to hear from you!  We need to have an idea of how many people are going to make it to the event.