Originally, either businesses (Fan Pages) or individuals didn’t have an option with the URL of their FaceBook presence.  A typical Fan Page might have a link like this:

http://www.facebook.com/pages/Lilburn-GA/Lilburn-Dwellings/42630019857

That is the link for my Fan Page for Lilburn real estate.  Not exactly a memorable URL to put on your business card or to jott down for someone…

But, beginning in stages as of June 13th, “Vanity URLs” became available.  On that date, individuals and Fan Pages with over 1000 fans got the choice to give themselves a URL without the numbers…  Like this:

http://www.facebook.com/LaneBaileyCarGuy

That is the link for my Fan Page for my other business and real estate services.

As of June 28th, Fan Pages with more than 100 fans could get a vanity URL.  Originally, ALL fan pages were going to be able to get a vanity URL, then the threshold was changed to 25 and finally 100 before the land rush began.  At some point in the future, I think that all other Fan Pages will be able  to secure vanity URLs.

If you are a business and you don’t have a Fan Page on FaceBook, you are missing the boat. I would recommend getting out there and building a presence on FaceBook and trying to get your page to 100 fans… before FaceBook releases vanity URLs to everyone.