Let me get this out of the way… I break this rule ALL of the time… on almost all of my blogs.
Have a “Content Bank” with pre-written posts!
If you have blogged for a while, you’ve been there. Deadline approaching, the well seems dry. There should be 100 things to write about, but none of them seem to be working… you feel all blocked up.
Of course, when you don’t NEED a post, ideas flow freely. So, the trick is to capture that free flowing creativity. Write when you don’t need to write, and make withdrawals from your bank when the well seems dry. When I have been on top of this with my blogs, I have had a month of posts banked and ready to publish.
The danger is getting too comfortable with the bank and not making enough deposits.
Another danger is content that can go stale. Some blogs don’t have issues with the timeliness of content. Other blogs only have a shelf life of a few days on a topic. Most are in between, with some topics that can sit on the sidelines until they are needed and others needing to get out as quick as possible.
My real estate blog is like that… market reports need to get out on schedule, but other posts are timely even a few years after being written. Occasionally, a topic pops up that HAS to go out right away. Using my Editorial Calendar, I can track and schedule posts. I can rearrange them if a timely topic comes up.
So, my New year’s Resolution for my blogs is to re-build my Post Banks. I will try to build up a month’s worth of posts for each blog. For me that means that I will have a total of about 60-75 posts across all of my blogs.
In order to accomplish that, I will need to do a few things…
- Series Posts. They are often easier to write since the subject is partially pre-set.
- Video Posts. Frankly, they can be a little quicker for me to produce.
- Formula Posts. My Market Report posts are pretty quick to write. Of course, the problem is that I can’t write them until the data comes out. But since I have 8 market areas to post about, I can dribble them out for a few weeks.
- Guest Posts. I haven’t leveraged these much yet, but would love to bring in some other writers from time to time.
We’ll see how I do…
- 12 Business Blogging Shortcuts for Time-Crunched Marketers (hubspot.com)
- How to Build a Blog Editorial Calendar Even If You Don’t Know Where to Start (pushingsocial.com)
- Creating an Editorial Calendar for Your Blog (internetmarketingformommies.com)
- Five Goals to Build a Better Blog in 2012 (thewritersrefuge.wordpress.com)