For all of the marketing I see aimed AT real estate professionals, I’m amazed to see how little we (individually) actually spend ON supporting those vendors making their livings from us.
Of course, there is the fact that nationally there are millions of real estate agents, and even in a market like Atlanta (where I am), there are tens of thousands of licensed agents. With those kinds of numbers, it doesn’t take much from each to support a vendor…
The other thing that I see is that successful agents spend a LOT more on technology and marketing that agents that aren’t successful. The question is, though, did the spending or the success come first.
Regardless, it is VERY important to know what tools are being leveraged by those that are more successful in our business. Whether we need to emulate them or see more efficient ways to do business, we need the baseline understanding of what is driving their success.
Keep in mind that this data is coming from ActiveRain.com… which wants you to be a member there. And it is also coming from some of their sponsors… and they want you to join them as well. Also, I AM an Active Rain Ambassador and have been a member since 2007. While I am not being compensated for this post in any way (unless you join through my link below… then I’ll get points which won’t buy me a darn thing…) I do feel it is a worthwhile community and that it fosters increased professionalism in the real estate industry.
Data provided by ActiveRain.com. Join 220,000+ Real Estate Agents on the world’s largest Real Estate Social Network. To read more about the things that differentiate real estate agents that are thriving from those that aren’t, click here.