This is an idea I’ve been toying with for a while, and then I ran across a post on ProBlogger about self-publishing. With the rise of the Kindle and the more widespread adoption of tablets like the iPad and the Android based units (I love my Toshiba Thrive), it has become easier than ever to distribute a book.
In the last few years, there has been a MAJOR change in the way that consumers get, and authors deliver books. Back in the day, an author floated his ideas to as many publishing houses as it took to get accepted… or accepted the rejection and quit. The publishing house spent a bunch of money printing the books, and then used their influence to push the book into book stores. Because of all of the costs involved, the author would be lucky to see more than a few pennies on the dollar of the cover price.
A few years ago, ebooks started gaining popularity. The cost of production and distribution for them started approaching $0, but there were few consumers there to get them. Now, with Amazon’s Kindle options, Apple’s iTunes store and the Android App Market, a book can be distributed to a format that is gaining in popularity rapidly.
As bloggers, we are uniquely positions to create book-worthy content. In fact if you’ve been blogging a while, you might already have enough content for a book. But, if you are going to charge for the book, it needs to be differentiated from your blog in some manner…
Enter the idea that I picked up from ProBlogger… revisit your best content and expand upon the ideas. While a blog post HAS to be concise and quick (or risk not getting read), book consumers are looking for more in-depth analysis and information. And what is even better is that if you are going to go strictly digital (not even planning a print version), the book could be VERY multimedia… audio, video, active links and other embedded content. And another advantage is that the book could be updated as information changes… and we all know that the world is rapidly changing every day.
Among the primary reasons to create a book is that it helps establish you as an expert in the field. Imagine saying to a client, “I answered that question indepth in Chapter 3 of my book… here.” It is also a useful give-away to use to promote your website and help build a mailing list. Finally (although there are certainly more ideas), it may be a useful tool to promote yourself… for example getting a segment on a local TV or radio show talking about your area of expertise.
Next year I will try to create a non-fiction book… How about you?
- Should I get a Toshiba Thrive? (timesunion.com)
- Wolverton: Kindle Fire may be first worthy competitor to iPad (mercurynews.com)
- Get Your 2nd Edition Copy of 31 Days to Build a Better Blog Today (for 25% Off) (problogger.net)
- ProBlogger’s Book ::: Outdated and Overrated! (dave-lucas.blogspot.com)
- Why Submit Your Best Posts as Guest Posts? (problogger.net)
- Everything You Need to Know About Creating a Jaw-Dropping Movie Trailer on the Cheap (problogger.net)
- 5 Good Kindle Books For New Blog Owners (dailyblogtips.com)
- Why Bloggers Should Self-Publish (problogger.net)