Click here for discount!

Are you planning on hitting REtechSouth in Atlanta?  As usual, I have a discount code for tickets.  Brad Nix gave me the hook-up to deliver a 10% discount (affiliate link… that is where the discount comes from) on all ticket levels.  Here is how it breaks down:

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My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr
in·te·gra·tion Pronunciation: \ˌin-tə-ˈgrā-shən\

1 : the act or process or an instance of integrating: as a : incorporation as equals into society or an organization of individuals of different groups (as races) b : coordination of mental processes into a normal effective personality or with the individual’s environment
2 a : the operation of finding a function whose differential is known b : the operation of solving a differential equation


This is the content collection end of a social networking and social media strategy. After creating content for various social media platforms, we can integrate the content into our websites, pulling in more SEO (Search Engine Optimization) power, as well as keeping fresh content appearing on the site.

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syn·di·cate Pronunciation: \ˈsin-də-ˌkāt\

1 : to subject to or manage as a syndicate
2 a : to sell (as a cartoon) to a syndicate or for publication in many newspapers or periodicals at once; also : to sell the work of (as a writer) in this way <a syndicated columnist> b : to sell (as a series of television programs) directly to local stations 

syn·di·ca·tion \ˌsin-də-ˈkā-shən\ noun

syn·di·ca·tor \ˈsin-də-ˌkā-tər\ noun


Syndication is another part of a solid social media and social networking strategy. One of the biggest pitfalls of social media and social networking is maintaining a presence in many locations.  It can be a serious time suck.  Updating a bunch of site individually could take hours…  Even just keeping up with all of the profiles could be more than many people could handle.

Luckily, there are some tools that can make life WAY easier.  Posterous, AtomKeep and FriendFeed are three that come to mind…

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ag·gre·ga·tion Pronunciation: \ˌa-gri-ˈgā-shən\

1 : a group, body, or mass composed of many distinct parts or individuals
2 a : the collecting of units or parts into a mass or whole b : the condition of being so collected


Aggregation is one part of a social networking and social media strategy. Simply put, in order to keep up with the rush of information, we need to collect, classify and filter it.  This allows us to spend the most time on the most important information, and skip the rest.

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Some readers may know that I am an Active Rain Ambassador.  In that role, I have started a series on the basics that new members of that real estate social network might find helpful.

Most of us have learned by trial and error how to best leverage and utilize Active Rain, and some of that hard-earned knowledge is contained in the series.  It is also being expanded regularly, as I get time and new technologies and techniques make their appearance…

Check it out and enjoy.

Lane’s Active Rain Ambassador Series

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