While at New Media Atlanta last week I was introduced to a new tool toy. BackNoise. I think the easiest ways to describe it are as follows…
Back Noise: baak_noiz, 1. Useful tool to gauge reactions to speakers or other aspects of an event, allowing event participants to freely exchange information with each other during the event. 2. A cross between twitter and a convention of hecklers, often snarking just to snark.
Please note, it is often rude, and the language might make a sailor blush.
But that doesn’t mean it isn’t a useful tool. It just needs to be understood for what it is… And I probably saw it differently than most of the people that were watching it at New Media Atlanta. Most of the viewers were the hecklers event-goers. A much smaller group were the targets actual presenters. Since I spent much of the day in the Rockstar Lounge… where the speakers gathered… I was able to listen to the speakers conversing as they read the BackNoise (I just checked and the conversation has expired… so I can’t link to it).