This morning I had the pleasure of speaking with the Leaders Network Roundtable in Duluth about effecting a Social Media Plan. During our hour or so, we talked about several aspects of a broad Social Media Plan, from strategy to measurement.  As promised, here is the outline with some bonus information added…

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Analysis Paralysis… If you haven’t heard the statement, it is summing up the “Ready, Aim Fire, Aim Fire, Aim” menality.  Basically, spending forever making the plan, and then never following through and actually “doing” the plan. And then… There is the opposite side of the coin…  “Ready, Fire, Aim”.  That doesn’t work, either.  You can’t [...]

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